Food Packaging: Ma's Kitchen

The objective of the project was to design a packaging system for three food items from a restaurant called “Ma’s Kitchen.” The southern themed restaurant welcomes customers as family and is well known for their various styles of home made mashed potatoes and large portions. The word selection on the outside packaging included southern sayings, along with the food selection repeated several times. In order to differentiate between the two mashed potatoes, I applied a new layer of words in white paint so that the words “sweet”, “garlic”, and “gravy” could stand out amongst the black text. Once the outside packaging is gone, each jar has a cardboard label on it with the text of the item inside. The same design is also placed on each of the mashed potato jar tops. The outside packaging included smears and wrinkles within the design to bring about a rugged and messy feel to it.